EAT Life Academy

Privacy Notice

Last updated: September 2026

This Privacy Notice applies to anyone who visits the EAT Life Academy website, contacts us, books a call, signs up for communications, purchases an EAT Life Academy service or participates in an EAT Life Academy programme.

At EAT Life Academy, we respect your privacy and want you to feel confident about how your information is used. This Privacy Notice explains what personal information we collect, why we collect it, how we use it and the choices you have.

1. Who We Are

EAT Life Academy is the trading name of Helena Hamlet.

For the purposes of data protection legislation, Helena Hamlet is the data controller responsible for your personal information.

If you have any questions about how your information is used, you can contact:

Helena Hamlet trading as EAT Life Academy
Email: [email protected]

2. What Personal Information We Collect

Depending on how you interact with EAT Life Academy, we may collect some or all of the following information:

Information you provide to us

This may include:

• Your name

• Email address

• Telephone number

• Information about your career, circumstances, goals or areas you would like support with

• Information you provide when completing enquiry or coaching forms

• Information you choose to share during coaching sessions

• Communications between you and EAT Life Academy

• Payment and transaction information

• Feedback, testimonials or other information you voluntarily provide

We only ask for information that is reasonably necessary for the purpose for which it is collected.

Information collected when you use our website

When you visit our website, certain technical information may be collected automatically, such as:

• IP address

• Browser type and device information

• Pages visited

• How you interact with the website

• General location information derived from your IP address

• Date and time of visits

This information may be collected through cookies or similar technologies. Please see our Cookie Policy for further information.

3. How We Use Your Information

We may use your personal information to:

• Respond to enquiries and messages

• Arrange and conduct EAT Life Reset Calls

• Provide coaching and related services

• Set up and manage your coaching programme

• Communicate with you about your sessions and programme

• Process payments

• Provide programme materials and resources

• Manage rescheduling and administration

• Send information you have requested

• Send marketing communications where you have given appropriate consent or where permitted by law

• Improve our website, services and client experience

• Keep appropriate business and financial records

• Deal with complaints or queries

• Protect our business, clients and website from fraud, misuse or security threats

• Comply with legal and regulatory obligations

We will not use your personal information for purposes that are incompatible with the purpose for which it was collected without appropriate notice or legal basis.

4. Our Legal Basis for Using Your Information

Under UK data protection law, we need a lawful basis for processing personal information.

Depending on the circumstances, we may rely on:

Contract

We may need to use your information to provide a coaching programme or other service you have purchased, or to take steps at your request before entering into a contract.

Legitimate Interests

We may use information where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests.

This may include managing our business, responding to enquiries, improving our services and maintaining appropriate business records.

Consent

Where required, we will ask for your consent before using your personal information for a particular purpose, such as certain marketing communications.

You can withdraw consent at any time.

Legal Obligation

We may process information where necessary to comply with a legal or regulatory obligation.

5. Coaching Information and Confidentiality

Coaching can involve sharing personal information about your circumstances, experiences, goals, challenges and aspirations.

We will treat information shared with us during coaching as confidential, subject to legal or safeguarding requirements.

Please be aware that coaching is not a healthcare service and EAT Life Academy does not provide medical or psychological diagnosis or treatment.

You should only share information that you are comfortable providing and that is relevant to the coaching relationship.

Where you voluntarily provide information that may fall within a special category of personal data under UK GDPR, we will handle it appropriately and only process it where we have a lawful basis and, where required, an additional condition under data protection law.

6. Who We Share Your Information With

We do not sell your personal information.

We may share relevant information with trusted service providers where this is necessary to operate EAT Life Academy and provide our services.

These may include:

• Stripe – for processing payments

• Zoom – for online coaching sessions

• Website hosting and website service providers

• Email and communication providers

• Booking or scheduling platforms

• IT, technical and administrative service providers

• Professional advisers, where necessary

• Government bodies, regulators or law enforcement where we are legally required to do so

We only share information that is reasonably necessary for the relevant purpose.

Some service providers may process information outside the UK. Where this occurs, we will take appropriate steps to ensure that your personal information is protected in accordance with applicable UK data protection law.

7. Payments

Payments for EAT Life Academy programmes are processed securely through Stripe.

EAT Life Academy does not normally receive or store your full payment card details.

Stripe processes payment information in accordance with its own privacy and security policies.

You can find further information about Stripe's privacy practices on the Stripe website.

8. How We Protect Your Information

We take reasonable steps to protect your personal information from:

• Unauthorised access

• Loss

• Misuse

• Accidental disclosure

• Unauthorised alteration or destruction

Access to personal information is limited to what is reasonably necessary for the operation of EAT Life Academy.

However, no online transmission or electronic storage system can be guaranteed to be completely secure.

9. How Long We Keep Your Information

We will only keep personal information for as long as reasonably necessary for the purposes for which it was collected, including where necessary to meet legal, accounting, contractual or reporting requirements.

The length of time we retain information will depend on the type of information and why we need it.

For example, information relating to financial transactions may need to be retained for longer than general enquiry correspondence because of legal and accounting requirements.

When information is no longer required, we will take reasonable steps to securely delete or anonymise it.

10. Your Data Protection Rights

Under UK data protection law, you may have rights including:

• The right to be informed about how your personal information is used

• The right of access to the personal information we hold about you

• The right to rectification of inaccurate or incomplete information

• The right to erasure of your personal information in certain circumstances

• The right to restrict processing in certain circumstances

• The right to data portability in certain circumstances

• The right to object to certain types of processing

• Rights relating to automated decision-making and profiling, where applicable

These rights are not absolute and may depend on the circumstances.

If you would like to exercise one of your rights, please contact:

[email protected]

We may need to verify your identity before responding to a request.

11. Marketing Communications

If you choose to receive marketing communications from EAT Life Academy, we may send you information about:

• EAT Life Academy programmes

• Events and masterclasses

• Coaching services

• Resources and content

• News and updates

You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the email or by contacting [email protected].

Unsubscribing from marketing communications will not prevent us from sending essential service or transactional communications, such as information about a programme you have purchased.

12. Cookies

Our website may use cookies and similar technologies to provide functionality, understand website usage and improve your experience.

Some cookies may be provided by third-party services.

Where required, we will ask for your consent before placing non-essential cookies on your device.

Please see our Cookie Policy for more information about the cookies we use and how you can manage your preferences.

13. Links to Other Websites

Our website may contain links to websites operated by third parties.

These websites have their own privacy policies and terms. EAT Life Academy is not responsible for the privacy practices or content of external websites.

We encourage you to read the privacy notice of any website you visit.

14. Children's Privacy

EAT Life Academy's coaching services are intended for adults.

We do not knowingly collect personal information from children through our website for the purpose of providing coaching services.

If you believe a child has provided personal information to us without appropriate consent, please contact us at:

[email protected]

15. Changes to This Privacy Notice

We may update this Privacy Notice from time to time to reflect changes to our services, how we process personal information or changes in applicable data protection law.

The latest version will always be available on the EAT Life Academy website.

Last updated: September 2026

16. Contact Us

If you have any questions about this Privacy Notice or how EAT Life Academy uses your personal information, please contact:

Helena Hamlet trading as EAT Life Academy

Email: [email protected]

We will aim to respond to privacy enquiries as soon as reasonably possible.

17. Complaints

If you are unhappy with how we have handled your personal information, please contact us first at:

[email protected]

You also have the right to complain to the Information Commissioner's Office (ICO), the UK's data protection regulator.